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Let's Give Women Entrepreneurs What They Really Need: a Cheerleader Team

Entrepreneur, Women

Maria Prohazka

Women's low numbers in terms of U.S. business ownership should be taken seriously because they reflect a "significant pool of untapped potential.” When it comes to return on investment (ROI) ), women outperform men big time! Research (reported in Inc.) has also shown that women-led teams have a 35 percent higher return on investment than all-male ones.

According to Ingrid Vanderveldt, the woman behind the global company Empowering a Billion Women by 2020, this tendency toward higher ROI is what makes some investors interested in investing solely in startups founded by women. Keep reading...



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